The specific objectives with regard
to HIV/AIDS coverage in the media are to:
Prepare and distribute a Media Manual on HIV/AIDS
Increase coverage of HIV/AIDS in the media
Improve quality of HIV/AIDS coverage
Sensitise
media persons to HIV/AIDS issues and perspectives
Acquaint
media persons with the world of People living with HIV/AIDS
Focus attention on policy
Focus attention on the practice of good governance
Focus attention on gender and diversity/ discrimination
issues
Introduce media participants to technical and epidemiological
inputs
Introduce media persons to international expertise and opinion
Have cross-cultural learning reflected in published or broadcast
content
Media practices and functioning will benefit because the Project
will:
Provide a model for the development of editorial policy
Target print, radio and television professionals
Enhance their professional skills
Focus attention on policy and issues
Focus attention on stigma, discrimination and rights
Expose media practitioners to the concepts of good governance
as a framework
Acquaint media persons with technical and research-based
inputs
Debate and discuss ethics in media
Set down a code of good media practices
Introduce participants to digital media and new technologies
where appropriate
Create and foster international linkages
Support international assignments and knowledge of EU institutions
The social objectives are to:
Create greater awareness of the implications of the HIV/AIDS
epidemic
Sensitise readers and audiences to People Living with HIV/AIDS
Contribute to de-stigmatising HIV/AIDS and ending discrimination
Focus on the principles of Good Governance
Quantified objectives of EU-I-MIHA activities are to:
Produce a Media Manual on HIV/AIDS in 2005 and revise/update
it in 2006
Hold 12 workshops on HIV/AIDS and Good Governance – four
each for Print, Radio and Television
Upgrade skills of 48 print media professionals
Upgrade skills of at least 32 radio professionals
Upgrade skills of at least 32 television professionals
Interact with at least 20 editors
Hold seminars for at least 200 journalism students
Award 12 journalists
Catalyse the publication or transmission of 112 (likely
to be much more) reports/ programmes that reflect cross-cultural
learning and influences
Provide awardees with support for international research/
assignments in the EU
Create substantial visibility for the project
The major target group is the Indian
media – Print, Radio and Television.
This programme is aimed at three levels of the media:
Editors, who play a crucial role in editorial policy
Reporters/ feature writers/ programme makers
Journalism students
The number of direct beneficiaries from this Project will
be:
12 awardees who will visit the EU on international assignments
48 print media reporters/ feature writers as participants
in the workshops
32 radio reporters/ programme makers
32 television reporters/ programme makers
200 journalism students
Outside the media, the following will also be indirect beneficiaries:
People Living with HIV/AIDS
Readers and radio/ television audiences, who will benefit
from greater levels of awareness
The major activities to be undertaken during the EU-India
Media Initiative on HIV/AIDS (EU-I-MIHA) include:
Publication and Distribution of Media Manual on HIV/AIDS
for India, 2005 & 2006
Workshops – four each for Print, Radio and Television journalists
Seminars for Journalism Students
Awards Scheme
The
workshops will provide inputs on refining and upgrading journalistic
skills. Much of this will be done in a media-specific manner,
but the themes that cut across media will be:
Promoting proactive investigation and research
Increasing issue-based reporting
Adding technical and socio-cultural inputs
Adding a human rights perspective
Humanising the statistics
Demystifying the epidemic
Presenting and interpreting public opinion
Presenting a holistic picture
Advocating accountability and responsibility
In
addition, there will be sessions that acquaint media persons
with the basic facts and information
on HIV/AIDS, sensitisation sessions,
etc. The concepts that will be discussed include:
